Connecting With Consumers: Marketing For New Marketplace Realities
by Allan J. Kimmel
ISBN 13: 9780199556519
Format: Paperback (304 pages) Publisher: OUP Oxford Published: 03 Jun 2010
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Marketing Communication: New Approaches, Technologies, and Styles
by
ISBN 13: 9780199276943
Format: Hardcover (320 pages) Publisher: OUP Oxford Published: 17 Nov 2005
Rumors and Rumor Control: A Manager's Guide to Understanding and Combatting Rumors (LEA's Communication Series)
ISBN 13: 9780805838756
Format: Hardcover (272 pages) Publisher: Routledge Published: 12 Nov 2003